Shell Protocol

Brand, Product & Full-Stack Platform Build

Shell Protocol is a DeFi liquidity and trading protocol focused on low-slippage swaps for stable and correlated assets. While the underlying technology was strong, the platform needed clearer positioning, a unified brand, and a scalable product experience that users could easily trust and adopt. https://app.shellprotocol.io/trade

Orange Studio partnered with Shell Protocol as a full-cycle creative and technical partner, leading the complete transformation of the platform.

What We Did • Brand identity and product positioning • UI/UX design for web and product dashboards • Full-stack development of the platform • Swap, liquidity, and analytics feature implementation • Scalable architecture for future protocol expansion

The Result We delivered a polished, launch-ready platform that clearly communicates Shell’s value, simplifies complex DeFi interactions, and supports long-term growth. The new experience improved usability, strengthened trust with users and partners, and positioned Shell Protocol as a credible, production-grade DeFi infrastructure.